The party island wants to shed its clubbing image. Pity the tabloids got in a lather over Sam Cam going to a rave . . .
Age: Settled by the Phoenicians in 654BC.
Appearance: Modern-day Gomorrah, with sea view (not all rooms).
It's an island, isn't it? Yes, one of a group of semi-autonomous islands off the coast of Spain.
Balearics. No, it's true! They're basically self-administrating!
I believe you. What's new in Ibiza? They've had some devastating forest fires recently, but otherwise it's been quiet.
Quiet? Isn't it still a licentious clubber's paradise, full of DJs, drunks and drugs? Shh. The local government is trying to banish that reputation in hopes of promoting a different sort of tourism.
What sort? Upmarket, middle-class families. You know, like the Camerons.
Sam and Dave? Fat chance. You scoff too soon, my friend: thanks in part, no doubt, to the local government's efforts, the Cameron family are spending half-term on the island. The PM joined his wife and kids there on Saturday after finishing up at the G8 summit in Deauville.
What sort of upmarket attractions occupied Sam Cam while she waited for Dave? Galleries? Ruins? She went to a rave.
She never. The local government will do its nut. Relax. What she actually attended was the open-air closing party of a three-day music conference.
Sort of a G8 summit for DJs? Yes, if you must. In any case it was more of a festival atmosphere. People were there with their kids. It took place in a Unesco World Heritage Site, started at 6pm, and was all over by midnight.
Sounds boring. How did the tabloids report this staid affair? "Samantha Cameron joined 2,500 young clubbers at a drug-fuelled rave on party island Ibiza," said the Mirror.
The local government won't be happy with that. Fortunately the Camerons were also snapped riding a pedalo.
Do say: "What happens in Ibiza stays in Ibiza."
Don't say: "I'd love to hear your views on tourism, Mr Local Government Minister, but unfortunately I'm absolutely chuffing mashed."
Source: http://www.guardian.co.uk/travel/2011/may/30/pass-notes-ibiza
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